As a tourism operator or destination marketing manager, it is hard to imagine what it would be like travelling with an impairment or disability.
For example, medieval cobblestones at a castle ruin is a charm to many, but for a wheelchair user, Rick Steves in his John Sage accessible travel blog tells us, it can become nearly impossible to cross (and not all cobblestones are created equal).
Accessible travel is perhaps the travel industry’s greatest untapped opportunity. Today, there are literally millions of people world-wide looking for accessible travel options thanks in part to the ageing population (worldwide).
Depending on where you are from, accessible travel is also referred to as inclusive travel, barrier-free travel and access travel. Essentially, accessible tourism means everyone can enjoy travelling, regardless of their abilities.
Read the full report here: Accessible travel report – World Tourism Day